1 November 2010

Maritime Provinces, Canada – November 1, 2011 - As part of the continuing 100 year celebrations for Gray Line, the newly launched, worldwide, BIG PINK Sightseeing is partnering with Gray Line and will be featured this year at World Travel Market (WTM) in London, England in November 2010!!This is NOT your typical sightseeing tour... guests on board the 'Hop On / Hop Off' BIG PINK Sightseeing are not only entertained by the amazing tour guides; while on the authentic London style Double Decker buses painted a shocking shade of bubblegum pink; but the BIG PINK Sightseeing also supports BREAST CANCER RESEARCH  worldwide! For every guest riding on the blushing buses a contribution to the local Breast Cancer Foundation is made on behalf of the operator of the tour. "The beauty of a project like this is, not only are we raising funds to support the foundation, it's raising an amazing amount of awareness about breast cancer," CEO of the Atlantic Canadian Breast Cancer Foundation, Nancy Margeson, said at the tour's unveiling in Canada earlier this year.  Officials from the Breast Cancer Foundation project stated that the tours will raise as much as $150,000 per year in various worldwide cities for the cause. Margeson said she feels the cause behind the tours will be the hook to get visitors on the buses and traveling across major worldwide cities. "You think 'Will I or won't I?' and then you think, 'Wow, part of my ticket is going to breast cancer... I'll do it,'"‚ she said.

The BIG PINK Sightseeing tour began in Saint John, New Brunswick, Canada www.TourismNewBrunswick.co.uk and has since received worldwide recognition as a result of being on the CBS morning show in New York and the attention of Gray Line operators worldwide at this year's annual conference held in late August. Saint John, New Brunswick is located on the world renowned Bay of Fundy which has the highest tides on the planet.  Fundy's extreme tides create a dynamic and diverse marine ecosystem that has placed it as one of the finalists, and only Canadian finalist, in the New7Wonders of Nature Campaign.  www.votemyfundy.com Visitors to the Bay experience the renowned coastal rock formations, sustainable coastal development, and marine wildlife such as migratory birds and 12 species of whales; including the endangered North Atlantic Right whales.

"Our goal is to contribute over $1,000,000 per year to breast cancer research worldwide going forward", stated Dennis Campbell, President of the BIG PINK Sightseeing COMPANY. "What a great way to contribute to a great cause while enjoying an amazing sightseeing tour of cities worldwide; throughout the Gray Line network of over 150 members in 700 destinations; covering every continent (except Antarctica)."

Working with Gray Line Worldwide will allow the BIG PINK Sightseeing COMPANY to expand into the global market.  Gray Line worldwide President and CEO Brad Weber states "Having considered the absolutely incredible effect I think this campaign can have on raising breast cancer awareness, it is with great pride I pledge the support of Gray Line Worldwide in making the BIG PINK Sightseeing a truly, global initiative. The collective ability we have to introduce these travelers to the BIG PINK Sightseeing, raise Breast cancer awareness and generate a global groundswell of support is worthy of our time and effort to make it a reality."

If you are attending WTM in London in November we invite you to visit the Gray Line booth # GV 480 Located in the Global Village section of WTM.

YOU ARE INVITED to attend the official BIG PINK Sightseeing Ribbon cutting ceremony at the Gray Line booth on Monday November 08 from 4:30 PM – 5:00 PM with cocktail reception to follow. Welcome & speech by Breast Cancer Foundation to take place at 4:35

For additional information please contact:

Dennis Campbell, President BIG PINK Sightseeing COMPANY Limited
Email: DCampbell@BigPinkSightseeing.com Phone: (902) 499-3009

OR Brian Veitch, Vice President BIG PINK Sightseeing COMPANY Limited
Email: BVeitch@BigPinkSightseeing.com Phone: (604) 785-4012