13 May 2010

DENVER, Colorado — May 12, 2010 — Gray Line proudly reveals the latest addition to the Gray Line family -Trapsatur.

Madrid is not only the capitol of Spain, but it is also the country's epicenter of art and culture. Trapsatur, serving as the premier tour company in Madrid for over 35 years, creates sightseeing experiences that emulate the city's distinctive character and history.

"Trapsatur is the perfect partner to carry the world famous, blue diamond logo in Madrid," said Brad Weber, President and CEO of Gray Line Worldwide. "They are a great company with a solid foundation and overwhelming vision. Quite simply, I am very excited to welcome them to the growing Gray Line family and am completely confident in their ability to deliver a great guest experience for our customers. "

Madrid is full of life. Every street, every nook and cranny, welcomes exploration and adventure. The culture, much like the city, welcomes visitors with a candid attitude and open arms. Therefore, backed by Trapsatur's reputation and stellar product mix, it was a "no-brainer" to team-up and bring Gray Line to Madrid.

Gray Line Madrid will offer customers an opportunity to explore this magnificent city in a manner that is both memorable and uninhibited. The product scope ranges from one-day sightseeing trips to multi-day, overnight packages that partake in adventure, culture, history and the arts.

About Trapsatur

Since 1972, Trapsatur has remained the top tour operator in Spain. The company offers an extensive selection of comprehensive tour packages, each managed by professional multilingual tour escorts and guides.

About Gray Line

Serving over 700 destinations worldwide, Gray Line invented the art of sightseeing and serves as the industry leader in tours, activities and attractions. Founded in 1910, primarily offering excursions throughout North America, the company has since grown into a multi-faceted, global sightseeing powerhouse specializing in well-rounded destination experiences that include adventure and eco tours, luxury tour services, budget-friendly activities, as well as culinary, cultural and historical pursuits. The company is headquartered in Denver, Colorado. www.grayline.com