19 September 2011

DENVER, Colorado – September 19, 2011 – On September 14, 2011, IcelandAir announced that Denver, Colorado would become the airline's ninth North American gateway, with service commencing on May 11, 2012. IcelandAir service from Denver International Airport will operate non-stop flights to Reykjavik on Mondays, Wednesdays, Fridays and Sundays.

"We love to see Denver selected by IcelandAir for non-stop service because this shows us that IcelandAir is committed to growth," said Brad Weber, President and CEO of Gray Line Worldwide. "Much of our Gray Line consumer travel originates in North America, and we are pleased to know that the home of one of our European Licensees will see more non-stop flights from North America."

Birkir Holm Gudnason, C.E.O of Icelandair, adds: "We were thrilled to choose Denver from a short-list of potential new gateway cities, as we feel it is a natural fit for Icelandair. Denverites will love the nature, lifestyle and culture of Iceland, while Icelanders will feel at home with the landscape, active lifestyle, and independent philosophy in Denver."

In the sixties and seventies, IcelandAir was known as the "backpacker airline," a favorite of college students seeking low fares and convenient flight paths. Today the airline is still known for its great fares, but also boasts leather seats, three cabins of service and personal in-flight entertainment.

About Gray Line

Serving over 700 destinations worldwide, Gray Line invented the art of sightseeing and serves as the industry leader in tours, activities and attractions. Founded in 1910, primarily offering excursions throughout North America, the company has since grown into a multi-faceted, global sightseeing powerhouse specializing in well-rounded destination experiences that include adventure and eco tours, luxury tour services, budget-friendly activities, as well as culinary, cultural and historical pursuits. The company is headquartered in Denver, Colorado. www.grayline.com.

Contact:

Beth Hengeveld | Gray Line Worldwide
303.394.6928 | [email protected]