27 September 2010

DENVER, Colorado – September 27, 2010 - Gray Line honors not one, but three, of its members by proclaiming them as forerunners in sightseeing during the Gray Line 100 Year Anniversary Celebration in New York City.

On August 24th, 2010, New York's Mayor, Michael Bloomberg, declares, "this day as Gray Line Day" to commemorate the company's centennial celebration. Shortly thereafter another great honor was bestowed, as Gray Line New York, Australia and Alaska were announced as the recipients of the prestigious 100 Year's of Innovation Award.

"This award is at the pinnacle of all great honors in our industry," said Brad Weber, President and CEO of Gray Line Worldwide. "It recognizes the three companies that have most positively impacted Gray Line's history. They are not only considered the best of the best, but their efforts have helped to nurture the growth, redirection when necessary and ongoing creativity of the entire Gray Line organization. Considering we've been in business for over a century, this award is unparalleled."

Months of research and deliberation went into determining which member of the Gray Line family would receive the award. The individual histories, customer feedback, contributions and overall organizational makeup of over 150 companies were meticulously reviewed and discussed. Ultimately, the organization that demonstrated exceptional work in each of these categories, plus some, would to be selected. In the eleventh hour of the final selection process, it was an undeniable stalemate with three recipients equally worthy of the tribute.

"It was impossible to choose between our final three nominees," said Mr. Weber. "Each company was our top choice for very different reasons, but even so, we could not differentiate a first, second or third place. New York's fleet of environmentally friendly double deckers is an integral piece of the fabric that makes up New York City. The operation in Australia captures the spirit of an entire continent and defines what sightseeing is all about. And finally, our customers from across the globe rave about their experiences in Alaska. So much in fact, that when they plan their next holiday they seek out the Gray Line brand."

On behalf of the entire Gray Line Family, bravo to Gray Line New York, Australia and Alaska! In our 100th year of providing sightseeing experiences around the world, you remain as best in the business and make us proud.

About Gray Line New York

Since 1926, Gray Line New York is the source for NYC's best double-decker bus and deluxe motorcoach tours.  This company operates the signature deluxe double-decker, hop-on, hop-off bus tours that include Uptown, Downtown, Brooklyn and Night loops, as well as fully escorted foreign language motorcoach city tours in German, French, Spanish and Italian.  Gray Line New York's one-day excursions to Niagara Falls, Boston, Philadelphia, Washington D.C., and Woodbury Common premium shopping outlet mall are visitors' favorites too.

In addition, this tour company sells tickets to all major New York City attractions and has trained FIT (For Independent Travelers) group, and charter sales staff. Independently managed and operated, Gray Line New York is ENTERTAINMENT.

About Gray Line Australia

Gray Line Australia is a long established Australian owned premium sightseeing company. The Driver Family has been operating since 1931 and have a fleet of over 85 vehicles with operations in Melbourne, Sydney, Adelaide, Tasmania, Cairns, Perth, Alice Springs, Darwin, Brisbane and Gold Coast.

About Gray Line Alaska

A division of Holland America Line, Inc., Gray Line of Alaska has been the premier tour operator in Alaska for more than 60 years. In 2011, the company will offer multiple-day package tours and a la carte touring options for independent travelers, as well as sightseeing tours in Fairbanks, Juneau, Skagway, Anchorage, Denali, Dawson City and Whitehorse, capital of the Yukon.

About Gray Line

Serving over 700 destinations worldwide, Gray Line invented the art of sightseeing and serves as the industry leader in tours, activities and attractions. Founded in 1910, primarily offering excursions throughout North America, the company has since grown into a multi-faceted, global sightseeing powerhouse specializing in well-rounded destination experiences that include adventure and eco tours, luxury tour services, budget-friendly activities, as well as culinary, cultural and historical pursuits. The company is headquartered in Denver, Colorado. www.grayline.com