29 November 2010

DENVER, Colorado - November 29, 2010 - As year 2010 quickly approaches a memorable closing for Gray Line, AAA once again recognizes the company's century-long commitment to serving the travel community with unique, local sightseeing experiences. The two companies have maintained a dynamic partnership providing customers with the best in travel and sightseeing opportunities.

"As the nation's largest leisure travel organization, AAA is committed to providing members with outstanding vacation experiences, including preferred discounts and exclusive benefits on Gray Line one day tours worldwide," said Bruce Ream, Managing Director, AAA Partnership Programs. "AAA is pleased to recognize our valued partner for excellence on their 100th anniversary."

During the Gray Line centennial celebration in August 2010, AAA presented Gray Line members with a crystal obelisk commemorating 100 years of business, while respectively acknowledging a 13-year partnership.

Today, AAA and Gray Line work closely to provide customers with premium travel excursions that offer exclusive savings. AAA members that utilize the Show Your Card & Save program are entitled to a ten percent discount on daily sightseeing tours when booking via www.grayline.com/aaa.

Gray Line looks forward to many great years to come as an official AAA Partner.

About AAA

AAA's Show Your Card & Save program is the largest member discount program in the world offering more than 164,000 locations for savings worldwide including 110,000 retail locations in North America and popular online retailers including Payless Shoesource, FTD.com and more. Last year, members saved more than $2 billion by taking advantage of AAA discounts including those available through the Show Your Card & Save® program. Visit AAA.com/discounts <http://aaa.com/discounts> for a complete list of retailers and offers.

As North America's largest motoring and leisure travel organization, AAA provides more than 52 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers.

About Gray Line

Serving over 700 destinations worldwide, Gray Line invented the art of sightseeing and serves as the industry leader in tours, activities and attractions. Founded in 1910, primarily offering excursions throughout North America, the company has since grown into a multi-faceted, global sightseeing powerhouse specializing in well-rounded destination experiences that include adventure and eco tours, luxury tour services, budget-friendly activities, as well as culinary, cultural and historical pursuits. The company is headquartered in Denver, Colorado. www.grayline.com

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